May 12, 2017

About Nicholas

Hi, I’m Nicholas Godwin.

Better believe it. I have over 100X more content on other websites than I have on my blog. But when all the stars align, I share my thoughts on business, content marketing, cybersecurity, B2B tech, and other topics on here.

So where have I been?

I’ve Been Published in These Places

Although I’ve worked as a ghostwriter more than I’ve published articles in my name, you’d find articles in my name on these platforms:

Monitor Backlinks Thrive Global
Referral Candy Sylius
CandyBar SendX
Metrilo Guiding Tech
MakeTechEasier Tech News Today

 

I’ve worked or collaborated on projects from all continents across the globe. North America (The US and Canada), Africa, Europe, Asia, South America, the Middle East, and Australia. I’ve led more than 450 research and writing projects for over 100 businesses.

My work cuts across industries and markets. I’ve worked with startups, mid-size companies, and corporations; including Fortune 500 companies.

I’ve been on research and content teams for the likes of these brands:

 

IBM Bloomberg BETA HP
AT&T McKinsey & Co. Apple
Autodesk Boston Consulting McDonald’s & Burger King (McWhopper)
Microsoft Accenture PricewaterhouseCoopers

Technology Topics

The Lytro Immerge 360 degree camera. Analogous of my 360-degree coverage of B2B tech and business.

My research and writing cover both famous and little-known technology and business topics. I regularly write and conduct business research on these technology topics like

Internet of Things (IoT) Artificial intelligence Drones, UAVs, and UAS, Connected devices
Industrial Internet of Things (IIoT) Cloud storage and technology Front End of Innovation (FEI) Intrinsically Safe Mobile Technologies
Augmented, Mixed and Virtual realities, (XR) SaaS, PaaS, IaaS, BaaS, and XaaS Self-drive Cars and Autonomous Land Vehicles Cybersecurity
Big Data Blockchain and Cryptocurrencies 5G Internet Technology Website Hosting
Machine Learning Medical Equipment Manufacturing Smart Buildings and Smart Cities Intelligent Robots
Modular Mobile Technologies NFC, Beacons, and RFIDs Data Automation

Sales, Marketing, and Business Topics

Hustle! Because Awesome Products Won’t Sell Themselves.

Most of my contents are in the B2B space. So when I cover technology, it’s usually addressing a business audience, but I cover B2C tech too. Some of the most frequent business and marketing topics I’ve covered so far include:

Search Engine Optimization Inbound Marketing Conversion Rate Optimization (CRO) User Engagement, Churn, and Attrition Management
Content Marketing Email Marketing Product Launch eCommerce
Content Strategy Blogger/Influencer Outreach Workflow Automation
Marketing Automation Influencer Marketing Human Resource Management
Event Marketing Customer Loyalty Referral and Word-of-Mouth

And many more.

What’s the Romance with Marketing and Technology?

I’m fascinated – maybe a little obsessed – with technology and selling. But I’m not blind to side effects of these my weird lust for high-end tech and helping businesses sell them.

Yes, I know that UBC and the University of Virginia researchers say that you and I, and everyone else behave like ADHD patients around smartphones these days. And they’re probably right.

It’s not only academics that think we’ve all lost our minds; the media agrees. India Times says ADHD-like symptoms can be traced to smartphone usage in itself!

Why are they coming to these conclusions?

Well, answer these questions to find out.

  • Do you feel bored when doing work that requires some level of focus?
  • Is concentrating when doing quiet activities, like meditating, hard?
  • How about social events, do you use your phone when hanging out with other people?
  • Working – do you use your phone while at work?
  • Umm, and have you used your phone during sex?
  • How about meditating or doing other quiet activities,

If you said yes to any of these things, researchers say that you share ADHD symptoms, even though you haven’t been clinically diagnosed with the condition. But you’re not alone,

  • 95 percent of people have used their smartphones during social events
  • 70 percent used their phones while working
  • 10 percent even admitted to checking their phones during sex.

Social psychologist, Kostadin Kushlev, says that smartphone users spend as much as 2 hours daily using their phones, in his words,

“We found the first experimental evidence that smartphone interruptions can cause greater inattention and hyperactivity — symptoms of attention deficit hyperactivity disorder — even in people drawn from a nonclinical population.”

In short, you have a smartphones-addicted audience who wouldn’t pay attention to your message.

Microsoft says that our attention span has fallen from 12 seconds to less than that’s of a goldfish. Eight seconds! A goldfish’s attention span is nine seconds.

How do you turn eight seconds of attention into something worthwhile?

That’s my job!

I’m here to help your business succeed in spite of the noise. I’ll be your ally. I’ll create engaging content that your readers will love, use, and share, and ultimately make buying decisions in your favor.

I’ll write with in-depth researched and relevant statistics, emotionally engaging case studies, and scientifically proven techniques. In short, I’ll engineer my writing to achieve your most wanted responses as consistently as possible.

Interested in working with me on your project or website? Please get in touch and let’s discuss your project now.

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