Author: Nicholas Godwin

Nicholas Godwin tells profitable brand stories that tech buyers and businesses love. He's worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T. He has ingenious competency in technology, business, and marketing contents. Nicholas runs TechContentLabs and roams the globe (in his free time). You can talk to Nicholas about your business's SEO, content marketing, content strategy, deep web-research and WordPress needs.

5 Tips to Help Your Team Revamp Your Brand’s Knowledge Articles

Posted on by Nicholas Godwin

Most potential buyers or existing customers want fast online help. But more than half of them don’t start by calling businesses. They begin with seeking answers in knowledge articles. Harvard Business Review says that 57 percent of customers who call a business attempted to use the business’s self-service solutions first. And lack of information about Read more about <h1>5 Tips to Help Your Team Revamp Your Brand’s Knowledge Articles</h1>[…]

4 Tactics to Double Your eCommerce Profits (without More Traffic)

Posted on by Nicholas Godwin

Want to double your eCommerce profits? According to Big Commerce, eCommerce sites convert an average of 1% to 2% of their traffic. And most eCommerce sites convert at 1% or less. So you might want to push the conversion needle by 2% to 4%. If your site currently converts in the neighborhood of 1%, these Read more about <h1>4 Tactics to Double Your eCommerce Profits (without More Traffic)</h1>[…]

Data Privacy Stripped Naked: What Governments and Corporations Track

Posted on by Nicholas Godwin

Data privacy breach isn’t as far from you as you might think. 99 percent of computers have software vulnerabilities. So hackers, with the right tools, can exploit you. We’re aware of the imminent dangers of cyber-criminals. But that’s only a side of the coin. On the flip side are corporations and governments. Most of us Read more about <h1>Data Privacy Stripped Naked: What Governments and Corporations Track</h1>[…]

BambooHR vs. Zenefits: Stack Up and Takeaways

Posted on by Nicholas Godwin

BambooHR and Zenefits are cloud-based Software as a Service (SaaS) HR solutions. Their shared specialty is storing, retrieving, and managing employee information. Also, the two services strive to be affordable for small businesses. BambooHR offers free trials, and users laud its affordability. Zenefits gives you a demo and prices start at $5 a month. BambooHR Read more about <h1>BambooHR vs. Zenefits: Stack Up and Takeaways</h1>[…]

Don’t Take Photos with Drones Until You Read This

Posted on by Nicholas Godwin

Hold it! Take photos with drones only after you know this. The FAA could jail you for three years for owning a drone; plus a $250,000 fine. And if you’re lucky, you’d pay a civil penalty of $27,000. That’s if you don’t register your drone. No. This isn’t a call for panic. People are buying Read more about <h1>Don’t Take Photos with Drones Until You Read This</h1>[…]

How to Write Marketing Blogs Your Clients Will Actually Read

Posted on by Nicholas Godwin

    So you’re wondering how to write marketing blogs that your target clients would read? Well, they say “Don’t judge a book by its cover.” Bad advice. In The Book Smugglers survey, nearly 80 percent of respondents said that they made buying decisions based on book covers. Your blog has “book covers” too. The Read more about <h1>How to Write Marketing Blogs Your Clients Will Actually Read</h1>[…]

How to Choose the Best VPN Service without the BS

Posted on by Nicholas Godwin

The best VPN service should protect you from spies and criminals (among other benefits), especially if you work remotely or your job depends on an internet connection. Albeit, deciding on a VPN service is hard. Using a VPN service is like using the bank—you entrust them with private matters—some of which are matters of life Read more about <h1>How to Choose the Best VPN Service without the BS</h1>[…]

5 Revelations Why You Had Better Be Using VPN Services (or Cry)

5 Revelations Why You’d Better Be Using VPN Services (or Be Damned)

Posted on by Nicholas Godwin

Do you hop on your PC or smartphone every morning without VPN services running on them? I hope not. Otherwise there shall be wailing and gnashing of the teeth. If your pangs of regrets haven’t started yet, then it’s only a matter of time. Would you rather wait for it to hit you? Think about Read more about <h1>5 Revelations Why You’d Better Be Using VPN Services (or Be Damned)</h1>[…]

3 Ways Sleeplessness Could Hurt You Irreversibly, Aided by Your Smartphone

Posted on by Nicholas Godwin

You’ve heard the saying before “If you sleep, you’ll slip.” Well, looks like it’s the other way around actually. If you DON’T sleep, you’ll slip. Researchers from some of the most reputable institutions on sleep, and from top universities like Harvard, University of Pennsylvania, Uppsala University, and others have all agreed that losing sleep could Read more about <h1>3 Ways Sleeplessness Could Hurt You Irreversibly, Aided by Your Smartphone</h1>[…]

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