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Results by Nicholas Godwin

You know the saying, “If you didn’t track it, it didn’t hapen.”

This is me showing you I make things HAPPEN. 🎯

Just one problem:

I ghostwrite 90% of my work — so I don’t get the credit for most of my work.

Then there’s this other 7% of my work that mysteriously ends up published under other people’s or companies’ names or just floating in the nameless void.

Less than 3% of my work is in my name.

But this page gives you a glimpse into the business results you can expect with my craft.

I mean, the head of content at Convert Cart ($10 million ARR) had this to say about my work:

A writer that goes above and beyond

I've worked with Nicholas for some 2 years now. And it’s been Great. He’s always come up with great outlines, did a fabulous job on the post, and took feedback well.

What really sets him apart: He understands the business goal behind content pieces and always gives his best shot. I certainly see myself working with Nicholas for the longest time. A writer that goes above and beyond: priceless.

Harsh Vardhan

Head of Content, ConvertCart

Table of Contents

My Process (Simplified Version)

I’ll show you the results I generated from one content and a rough idea of how I command these results.

Let’s go!

Results for Magento End 1 End of Life

I created this content a while ago when Magento 1 was coming to its end of life (EOL). I’ll use that content to lay the foundation of how I drive growth with content.

Content title: Magento 1 End of Life: How You Respond Should

Linkhttps://ecommerce-platforms.com/ecommerce-resources/magento-1-end-of-life 

🏆 SERP ranking:

🥉 Google — #3

🥇 Bing — #1

🥈 Yandex — #2

Main Keyword: Magento 1 End of Life.

Global search volume: 2,500.

% search traffic: 3% of total US traffic.

Backlinks: 25 with 80% dofollow links.

NOTE: I have updated this content yearly since I published it in 2020.

Ranking of Nicholas Godwin's content on Google Search results pages — Magento 1 End of Life.

How I do it: 🏆 Content planning and execution process

⚡️ Step #1: I chose a keyword and topic based on real-world demand.

This article had a total addressable market (TAM) of 250,000 merchants who use Magento to manage their businesses and over 730,000 total Magento user base. And since only 11,000 users had migrated to Magento 2, this topic would be in high demand.

So, the topic and keyword are viable for Ecommerce Platforms’ website and business—eCommerce software review. In the article, I helped readers see viable Magento alternatives.

⚡️ Step #2: Analyzed search intent, researched competitors, and determined other relevant keywords.

I looked at discussions, questions, and answers on this topic across platforms like Reddit and Quora to get a clearer idea of what people thought of Magento 1 and switching to Magento 2.

I discovered that people migrated their shops to a new eCommerce software instead of switching from Magento 1 to Magento 2. This explains why, of the 733,000 Magento users, only 250,000 merchants were active, and about 11,000 used Magento 2.

Notice that this piece of content focused on providing migration options for readers. This content path ties nicely with the search intent for this topic—how to manage Magento 1 End of Life (i.e., the consideration stage of the buyer’s journey).

📜 Side Note

📜 Side Note

Realizing this trend led me to interview an eCommerce shop migration service.
Click Here to Read It

I also read authoritative resources from Adobe (Magento’s parent company) and others on Magento’s plans and their Magento 1 EOL plans.

Next, I used Frase, Semrush, and Clearscope to find topical competitor and search engine keyword data.

https://www.clearscope.io/reeves-and-sons-limited/reports/dc4ef5a61dc938e8/editor.

⚡️ Step #3: Outline the post.

I used the data I gathered from steps 1 and 2 to guide my outline development. I also used Semrush, Frase, and the Outlines feature on Clearscope to develop the structure for this content.

⚡️ Step #4: Wrote the article using the information from the outline and strategy notes.

⚡️ Step #5: Optimized the content using Clearscope:

https://www.clearscope.io/reeves-and-sons-limited/reports/dc4ef5a61dc938e8/editor 

⚡️ Step #6: Used Grammarly Premium to edit the post.

⚡️ Step #7: I sent the post for final proofreading and publishing.

Content Samples + Performance Data (Rank, Traffic, Keywords, and Backlinks)

10 Brilliant Customer Service Training Games

https://hiverhq.com/blog/customer-service-training-games 

Number of ranking organic KW: 810 (Jan. 2024)

Organic traffic per month: 2,194 (Jan. 2024)

Top rank: #1 (Jan. 2024)

Backlinks: 88 dofollow and 1,127 nofollow links. (7.8% dofollow) — Jan. 2024.

Summary of performance results for customer service training games.
Performance results for 10 Brilliant Customer Service Training Games.
  • 37 keywords rank in positions 1 to 3 (Sept. 2024)
  • 40 keywords rank in positions 4 to 10 (Sept. 2024)
  • 280 keywords rank in positions 11 to 50 (Sept. 2024)
Performance graph for customer service training games over time.
This content was doing over 1000 visitors monthly after we published it in early 2020. That traffic spiked and stayed high by 100% after we refreshed it in July 2023, speedily climbing to over 2000 visitors two months after refreshing the asset with new keywords and minor content changes. It has maintained over 2000 leads monthly with equally high conversion.

How to Write Effective Apology Emails to Customers

https://hiverhq.com/blog/customer-service-apology-email 

Number of ranking organic KW: 1,859

Organic traffic per month: 427

Top rank: #8

Backlinks: 61 dofollow and 189 nofollow links. (24.4% dofollow)

Summary of performanc results for How to Write Effective Apology Emails to Customers.
Historical performance of keywords for How to Write Effective Apology Emails to Customers.
  • 0 keywords rank in positions 1 to 3 (Dec. 2023)
  • 14 keywords rank in positions 4 to 10 (Dec. 2023)
  • 826 keywords rank in positions 11 to 50 (Dec. 2023)
Performance graph of How to Write Effective Apology Emails to Customers.
I published this content first in 2020, which has performed well over the years. It experienced a traffic drop in Jan. 2023 through April 203 before I reworked it, and it started gaining search rankings again.

How to Write and Publish Your First Blog Post in 10 Steps

https://www.bluehost.com/blog/how-to-write-and-publish-your-first-blog-post/ 

Number of ranking organic KW: 902

Organic traffic per month: 1,833

Top rank: #3

Backlinks: 18 dofollow and 27 nofollow links. (40% dofollow)

How to publish your first post performance overview.
Rank change over time for How to Write and Publish Your First Blog Post in 10 Steps.
  • 11 keywords rank in positions 1 to 3 (Dec. 2023)
  • 24 keywords rank in positions 4 to 10 (Dec. 2023)
  • 396 keywords rank in positions 11 to 50 (Dec. 2023) 
Rank change graph for How to Write and Publish Your First Blog Post in 10 Steps.

15 Product Bundling Examples That Convert (& 9 Proven Ideas)

https://www.convertcart.com/blog/product-bundling-examples

Number of ranking organic KW: 286

Organic traffic per month: 1,641

Top rank: #1

Backlinks: 77 dofollow and 50 nofollow links. (60.6% dofollow)

Performance summary for 15 Product Bundling Examples That Convert (& 9 Proven Ideas).
Keyword ranking history for 15 Product Bundling Examples That Convert (& 9 Proven Ideas).
  • 32 keywords rank in positions 1 to 3 (Sept. 2023)
  • 51 keywords rank in positions 4 to 10 (Sept. 2023)
  • 145 keywords rank in positions 11 to 50 (Sept. 2023)
Traffic graph for 15 Product Bundling Examples That Convert (& 9 Proven Ideas).

Is Wix Free? Everything You Need To Know Before You Commit

https://www.bluehost.com/blog/is-wix-free/

Number of ranking organic KW: 251

Organic traffic per month: 73

Top rank: #5

Backlinks: 2 dofollow and 0 nofollow links. (100% dofollow)

Perormance summary for Is Wix Free? Everything You Need To Know Before You Commit
Performance graph for Is Wix Free? Everything You Need To Know Before You Commit

A new published blog post (published November 2023) drives significant traffic for Bluehost, with some keywords ranking in position #5 and attracting as many as 42 monthly visits (1.1% of total search volume).

Keywords ranking for Is Wix Free? Everything You Need To Know Before You Commit

How to Advertise on Craigslist Effectively

https://www.webhostingsecretrevealed.net/blog/web-business-ideas/how-to-advertise-on-craigslist/

Number of ranking organic KW: 153

Traffic per month: 24

Top rank: #3

Backlinks: 2 dofollows and 26 nofollows. (7.1% dofollow)

Performance summary for How to Advertise on Craigslist Effectively
Historical chart for How to Advertise on Craigslist Effectively.
  • 1 keyword rank in positions 1 to 3
  • 5 keywords rank in positions 4 to 10
  • 154 keywords rank in positions 11 to 50
Graph showing how to advertise on Quora effectively.
The Google algorithm changes of December 2023/January 2024 saw this article take a deep traffic loss. But I put it here to represent the truth of how traffic and rankings work in Google.

Marketing Partnership Ideas for DTC Brands

https://www.metrilo.com/blog/marketing-partnership-ideas-for-dtc-brands

Number of ranking organic KW: 11

Organic traffic per month: 9

Top rank: #3

Backlinks: 4 dofollow and 2 nofollow links. (66.7% dofollow)

Performance summary of Marketing Partnership Ideas for DTC Brands.
Historical chart of Marketing Partnership Ideas for DTC Brands.
  • 1 keywords rank in positions 1 to 3 (Dec. 2023)
  • 0 keywords rank in positions 4 to 10 (Dec. 2023)
  • 4 keywords rank in positions 11 to 50 (Dec. 2023)
Graph of Marketing Partnership Ideas for DTC Brands.
This content peaked in June 2023 and dropped off every month afterward. We fixed it by refreshing and republishing it with new, relevant keywords. Although the Dec. 2023 Google updates impacted it, this asset performs well.

More Blog Post Samples

My newly completed, 5k-word deep-dive content on SaaS SEO will go live in February this year (2024).

Here’s the final draft, complete with the keyword research, audience targeting data, and SERP research and optimization:


Find more samples of my work here: Portfolio.

Access the content here. 🏆

This content helps readers boost their Quora ad conversion with actionable steps:

  1. Research your audience on Quora before ads.
  2. Install Quora Pixel for precise targeting.
  3. Create targeted audiences for better ad relevance.
  4. Target relevant questions to engage users effectively.
  5. Optimize campaign settings and track conversions for continual improvement.

In the end, readers will be able to maximize Quora’s potential for their business growth.

Access the content here. 🏆

This content helps reads discover the power of influencer marketing with insights tailored to small businesses.

  • Set clear campaign goals.
  • Select the right influencer type.
  • Assess the influencer’s authority.
  • Measure engagement effectively.

In the end, the read will be able to maximize ROI potential by understanding influencer dynamics, reaching out professionally, and executing campaigns for unprecedented success.

Access the content here. 🏆

This content helps readers discover the power of brand influencers with insights showing nearly 50% of buying decisions stem from influencer recommendations.

They will learn:

  • How 75% of brands earn $6.50 for every $1 spent on influencers.
  • How to find authentic influencers with 5 crucial tests: authenticity, relevance, engagement, scale, and ROI, ensuring maximum impact and return on investment.

Access the content here. 🏆

Key benefits of this content for readers:

1. Learn from Black Friday trends: Understand the growing significance of Black Friday globally and how it impacts sales.

2. Practical insights for small businesses: Gain actionable marketing ideas and strategies specifically tailored for small businesses.

3. Optimization tips: Improve website performance, enhance product descriptions, and plan effective marketing content calendars.

4. Diverse marketing approaches: Explore various tactics like flash sales, referral rewards, and charity partnerships to boost sales and engage customers.

5. Proven success stories: Learn from successful Black Friday campaigns and apply effective email subject lines, Facebook live videos, and hashtag strategies.

6. Tailored advice: Access Black Friday ideas applicable to small businesses, including collaboration opportunities and cross-platform promotion techniques.

7. Stand out in the market: Create compelling offers, utilize landing pages effectively, and ensure your business remains competitive during the Black Friday rush.

Access the content here. 🏆

This content helps readers learn to avoid black hat backlinks.

Specifically, they will be able to do the follow:

  • Discover how to spot black hat. backlinks on their site, prevent them, and heal their website if already affected.
  • Understand why those links are harmful.
  • Understand how websites attract these bad links.
  • Learn of ways to protect against these bad links.


In the end, readers will be able tot use SEOptimer for tracking and disavowing, ensuring long-term SEO health.

Testimonials

Previous clients have said really nice things about me. See them on the testimonials page of this website and on my LinkedIn.

Click on any of these to see testimonials:

On this websiteOn LinkedIn

 

Average Client Rating on LinkedIn

Excellent work on this, Nicholas. Content depth, sentence structure, benefits for the readers, it's all in there!

Niches

Process

Contact

Nicholas Godwin

Address: Golf Nord Cite Comico 2 No. 129, Dakar 15000, Senegal.
Phone: +221775040557

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Headline and email templates Asana, Slack, Monday, +more trust

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