You know the saying, “If you didn’t track it, it didn’t hapen.”
This is me showing you I make things HAPPEN. 🎯
Just one problem:
I ghostwrite 90% of my work — so I don’t get the credit for most of my work.
Then there’s this other 7% of my work that mysteriously ends up published under other people’s or companies’ names or just floating in the nameless void.
Less than 3% of my work is in my name.
But this page gives you a glimpse into the business results you can expect with my craft.
I mean, the head of content at Convert Cart ($10 million ARR) had this to say about my work:
A writer that goes above and beyond
I've worked with Nicholas for some 2 years now. And it’s been Great. He’s always come up with great outlines, did a fabulous job on the post, and took feedback well.
What really sets him apart: He understands the business goal behind content pieces and always gives his best shot. I certainly see myself working with Nicholas for the longest time. A writer that goes above and beyond: priceless.
Harsh Vardhan
Head of Content, ConvertCart
I’ll show you the results I generated from one content and a rough idea of how I command these results.
Let’s go!
I created this content a while ago when Magento 1 was coming to its end of life (EOL). I’ll use that content to lay the foundation of how I drive growth with content.
Content title: Magento 1 End of Life: How You Respond Should
Link: https://ecommerce-platforms.com/ecommerce-resources/magento-1-end-of-life
🏆 SERP ranking:
🥉 Google — #3
🥇 Bing — #1
🥈 Yandex — #2
Main Keyword: Magento 1 End of Life.
Global search volume: 2,500.
% search traffic: 3% of total US traffic.
Backlinks: 25 with 80% dofollow links.
NOTE: I have updated this content yearly since I published it in 2020.
⚡️ Step #1: I chose a keyword and topic based on real-world demand.
This article had a total addressable market (TAM) of 250,000 merchants who use Magento to manage their businesses and over 730,000 total Magento user base. And since only 11,000 users had migrated to Magento 2, this topic would be in high demand.
So, the topic and keyword are viable for Ecommerce Platforms’ website and business—eCommerce software review. In the article, I helped readers see viable Magento alternatives.
⚡️ Step #2: Analyzed search intent, researched competitors, and determined other relevant keywords.
I looked at discussions, questions, and answers on this topic across platforms like Reddit and Quora to get a clearer idea of what people thought of Magento 1 and switching to Magento 2.
I discovered that people migrated their shops to a new eCommerce software instead of switching from Magento 1 to Magento 2. This explains why, of the 733,000 Magento users, only 250,000 merchants were active, and about 11,000 used Magento 2.
Notice that this piece of content focused on providing migration options for readers. This content path ties nicely with the search intent for this topic—how to manage Magento 1 End of Life (i.e., the consideration stage of the buyer’s journey).
I also read authoritative resources from Adobe (Magento’s parent company) and others on Magento’s plans and their Magento 1 EOL plans.
Next, I used Frase, Semrush, and Clearscope to find topical competitor and search engine keyword data.
https://www.clearscope.io/reeves-and-sons-limited/reports/dc4ef5a61dc938e8/editor.
⚡️ Step #3: Outline the post.
I used the data I gathered from steps 1 and 2 to guide my outline development. I also used Semrush, Frase, and the Outlines feature on Clearscope to develop the structure for this content.
⚡️ Step #4: Wrote the article using the information from the outline and strategy notes.
⚡️ Step #5: Optimized the content using Clearscope:
https://www.clearscope.io/reeves-and-sons-limited/reports/dc4ef5a61dc938e8/editor
⚡️ Step #6: Used Grammarly Premium to edit the post.
⚡️ Step #7: I sent the post for final proofreading and publishing.
https://hiverhq.com/blog/customer-service-training-games
Number of ranking organic KW: 810 (Jan. 2024)
Organic traffic per month: 2,194 (Jan. 2024)
Top rank: #1 (Jan. 2024)
Backlinks: 88 dofollow and 1,127 nofollow links. (7.8% dofollow) — Jan. 2024.
https://hiverhq.com/blog/customer-service-apology-email
Number of ranking organic KW: 1,859
Organic traffic per month: 427
Top rank: #8
Backlinks: 61 dofollow and 189 nofollow links. (24.4% dofollow)
https://www.bluehost.com/blog/how-to-write-and-publish-your-first-blog-post/
Number of ranking organic KW: 902
Organic traffic per month: 1,833
Top rank: #3
Backlinks: 18 dofollow and 27 nofollow links. (40% dofollow)
https://www.convertcart.com/blog/product-bundling-examples
Number of ranking organic KW: 286
Organic traffic per month: 1,641
Top rank: #1
Backlinks: 77 dofollow and 50 nofollow links. (60.6% dofollow)
https://www.bluehost.com/blog/is-wix-free/
Number of ranking organic KW: 251
Organic traffic per month: 73
Top rank: #5
Backlinks: 2 dofollow and 0 nofollow links. (100% dofollow)
A new published blog post (published November 2023) drives significant traffic for Bluehost, with some keywords ranking in position #5 and attracting as many as 42 monthly visits (1.1% of total search volume).
https://www.webhostingsecretrevealed.net/blog/web-business-ideas/how-to-advertise-on-craigslist/
Number of ranking organic KW: 153
Traffic per month: 24
Top rank: #3
Backlinks: 2 dofollows and 26 nofollows. (7.1% dofollow)
https://www.metrilo.com/blog/marketing-partnership-ideas-for-dtc-brands
Number of ranking organic KW: 11
Organic traffic per month: 9
Top rank: #3
Backlinks: 4 dofollow and 2 nofollow links. (66.7% dofollow)
My newly completed, 5k-word deep-dive content on SaaS SEO will go live in February this year (2024).
Here’s the final draft, complete with the keyword research, audience targeting data, and SERP research and optimization:
Find more samples of my work here: Portfolio.
Access the content here. 🏆
This content helps readers boost their Quora ad conversion with actionable steps:
In the end, readers will be able to maximize Quora’s potential for their business growth.
Access the content here. 🏆
This content helps reads discover the power of influencer marketing with insights tailored to small businesses.
In the end, the read will be able to maximize ROI potential by understanding influencer dynamics, reaching out professionally, and executing campaigns for unprecedented success.
Access the content here. 🏆
This content helps readers discover the power of brand influencers with insights showing nearly 50% of buying decisions stem from influencer recommendations.
They will learn:
Access the content here. 🏆
Key benefits of this content for readers:
1. Learn from Black Friday trends: Understand the growing significance of Black Friday globally and how it impacts sales.
2. Practical insights for small businesses: Gain actionable marketing ideas and strategies specifically tailored for small businesses.
3. Optimization tips: Improve website performance, enhance product descriptions, and plan effective marketing content calendars.
4. Diverse marketing approaches: Explore various tactics like flash sales, referral rewards, and charity partnerships to boost sales and engage customers.
5. Proven success stories: Learn from successful Black Friday campaigns and apply effective email subject lines, Facebook live videos, and hashtag strategies.
6. Tailored advice: Access Black Friday ideas applicable to small businesses, including collaboration opportunities and cross-platform promotion techniques.
7. Stand out in the market: Create compelling offers, utilize landing pages effectively, and ensure your business remains competitive during the Black Friday rush.
Access the content here. 🏆
This content helps readers learn to avoid black hat backlinks.
Specifically, they will be able to do the follow:
In the end, readers will be able tot use SEOptimer for tracking and disavowing, ensuring long-term SEO health.
Trusting AI to keep the banks and your business safe can be a good or bad thing.
It depends on who wins and owns AI — villains or heroes.
Here’s how SEMrush, Oracle, Circuit Stream, ConvertCart, Infor, and tens of top brands 40X their Content ROI with my Spaceship Content Strategy
Previous clients have said really nice things about me. See them on the testimonials page of this website and on my LinkedIn.
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