Marketing profs are spending money on content, but can’t justify their spend.
Desperate for results, these marketers resort to dime-store content mills to lower their content costs and churn out more cheap content.
And then nothing happens.
Out of that compounding frustration, they’d quit, lose their jobs, or something worse happens to them…
Not so often, some of them survive to tell the story.
They quickly learn that creating high quality content is like buying prime real estate.
Like real estate, the best content pieces require:
- Attention to details,
- And they’re usually not cheap,
However, they command better buyers and more money.
Yea, cheaper content doesn’t translate into higher ROI. Savvy businesses use quality content assets to command premium returns on their investments.
The cheaper the content, the HARDER marketers can justify their spend.
Those who would have deemed it inconceivable to invest $2,000 on a 3,000-word content asset have turned evangelists after tasting the benefits.
It’s not about the money though—it’s about the process...